UKRAINIAN ECOSYSTEM TRANSFORMATION CHALLENGES OF FINTECH PRODUCTS IN THE COVID-19 CONDITIONS

The article is devoted to the peculiarities of development fintech and need create innovative products services, as COVID-19 pandemic significantly affected identification vectors for formation financial technologies contributed their development. It established that with new competition in both banking non-banking segments market increases. main goal key players ecosystem meet needs end users, who process activities require use various instruments achieve own goals. Based on determination impact components ecosystem, importance each them has been established, especially context Covid pandemic. dependence used potential its by countries researched.Calculations show based economic content growth parameters 1%, stability all other components, production will increase 0.29%. Increasing efficiency regulation 1% scale 0.16%. In turn, 0.72% due a decrease corruption same value components. And increasing regulatory legal support 2.31%. success whole depends coordinated, mutually beneficial work participants, which openness respect interests participants. activity subjects must be met through provision appropriate services members ecosystem.